Apple has unveiled a new initiative aimed at supporting mini app developers. The tech giant announced that developers participating in the program will benefit from a reduced 15 percent commission rate on in-app purchases, compared to the standard up to 30 percent rate charged to other developers.
Mini apps are self-contained experiences created using HTML5 and JavaScript, designed to operate within another app. This format has gained popularity in regions like China, where platforms such as WeChat provide integrated services like ride-hailing, food delivery, and payments through mini apps. Companies like Telegram, Discord, Snapchat, and TikTok have also incorporated mini apps.
The announcement follows Apple’s agreement with Tencent, enabling the tech company to collect a 15 percent commission on transactions made through WeChat’s mini apps. This move comes amidst antitrust scrutiny, with the Department of Justice accusing Apple of impeding super apps that provide a variety of services or mini apps within a single platform. The new program is positioned to support the growth of mini apps on the App Store and assist developers in expanding their businesses.
Source: The Verge