According to the latest report by Pew Research Center, X continues to maintain a strong presence in the U.S. social media market, with 21% of U.S. adults using the platform, only slightly down from 23% in 2021. This data underscores X’s resilience in the face of growing competition from Meta, startups, and decentralized social media platforms.
Pew’s findings reveal that while newer players like Threads and Bluesky are making strides, they have yet to pose a significant challenge to X. Despite not being among the largest social networks, X remains a key player in the market of social apps focused on short, real-time text posts in a vertical feed format.
Since Elon Musk’s acquisition and rebranding of Twitter as X in 2022, the platform has undergone changes in content moderation policies and witnessed a shift in political orientation. This led some users to explore alternatives, contributing to the rise of decentralized networks like Mastodon and Bluesky, as well as the launch of startups aiming to rival X.
Even Meta, with its extensive resources, has not surpassed X with its Threads platform, according to the report. The data from Pew underscores the enduring popularity of X and its ability to maintain a stronghold in the social media landscape.
Source: TechCrunch