Amazon has made its Alexa Plus, a generative AI-powered digital assistant, available to all Prime members in the US across various platforms. The assistant can now be accessed via Alexa-enabled devices, Alexa.com, and the Alexa mobile app. Additionally, Amazon has introduced a new free tier for non-Prime members, providing access to Alexa Plus through a chatbot experience on the web and in the app. Alternatively, users can subscribe for $20 per month for unlimited usage of Alexa Plus without a Prime membership.
Initially launched in March 2025 as an Early Access program, Alexa Plus has gradually been rolled out to millions of users over the past year. According to Daniel Rausch, vice president of Alexa and Echo, the assistant has now transitioned out of Early Access and is officially available to all US residents. Alexa Plus has also recently been introduced in Canada and Mexico, with plans for a closed Beta program in the UK, Germany, France, Italy, and Spain.
The new Alexa Plus tiers in the US include Alexa Plus for Prime membership at $14.99 per month or $139 per year, Alexa Plus standalone subscription at $19.99 per month, and Alexa Plus Chat, a free option for non-Prime members to explore the assistant through a chatbot experience.
Source: The Verge