A new startup called Noscroll launched publicly in April 2026 with an AI-powered bot designed to monitor social media feeds, news sites, and other online sources on a user’s behalf, then send curated news digests via text message.
The service was built by Nadav Hollander, formerly the CTO at NFT marketplace OpenSea, who joined the company in 2022 after it acquired his decentralized finance startup. Hollander developed Noscroll alongside an open-source developer known online as @z0age. Hollander said he built the tool after finding himself in a “love/hate relationship” with X during time off following his departure from OpenSea. “It’s phenomenally entertaining and really informative in ways you just don’t get from normal media,” he told TechCrunch. “But it’s so toxic culturally, and it’s just very upsetting to read.”
To use Noscroll, users text an AI agent directly at (415) 718-4828, which sends a link to connect an X account to the service. That connection gives Noscroll access to a user’s likes, bookmarks, and followed accounts. Users can then instruct the bot in natural language about which topics to follow or ignore, and the agent prepares a personalized digest.
Beyond X, the bot pulls information from news sites, blogs, Reddit, Hacker News, Substack, research papers, local politics coverage, and other sources users can specify. Digests arrive via text at a cadence the user sets — anywhere from multiple times per day to once a week — and include news links alongside brief AI-generated summaries. Users can also reply to the bot to ask questions or discuss the news, and can add it to group chats or Telegram groups. Additional chat apps are planned for future support.
The bot uses off-the-shelf AI models running on the company’s own infrastructure, customized through prompting to give it a distinct voice. It also sends immediate alerts for breaking news and, over time, claims to learn user preferences to improve curation.
Noscroll costs $9.99 per month after a free seven-day trial, with the option to cancel at any time. Hollander said the company may explore variable pricing in the future.
Hollander said adoption has been faster than expected, with users following topics ranging from AI industry news to niche anime coverage and local restaurant openings in Kyoto. Journalists have also used the tool to track local politics and events. The startup has attracted inbound investor interest, though Hollander said no decisions have been made on that front. Noscroll is accessible at Noscroll.com.
Source: TechCrunch