Meta announced in May 2026 that it is testing a new Threads feature allowing users to tag a Meta AI account to receive answers to questions or additional context within conversations. Users quickly discovered, however, that the Meta AI account cannot be blocked like other accounts on the platform — a limitation that has drawn criticism from Threads users.
The feature, initially available as a test in Argentina, Malaysia, Mexico, Saudi Arabia, and Singapore, lets users tag Meta AI to get responses to questions. A pinned video on the account demonstrates example queries such as “why is everyone obsessed with matcha” or “how do you actually pronounce ‘Cannes’?” The functionality is similar to how users on X tag xAI’s Grok chatbot in replies.
When users navigate to the three-dot menu on the Meta AI profile, there is currently no option to block the account, unlike standard Threads accounts. The absence of a block option was first reported by Engadget.
Meta spokesperson Christine Pai told The Verge that users do have some control over their experience. “We want to give people a way to quickly gather context before jumping into the conversation, but if you want to see fewer Meta AI replies in your Threads feed you can mute or hide Meta AI replies, or use the ‘Not interested’ option on any Meta AI post,” Pai said.
The rollout is part of Meta’s broader push into artificial intelligence. The company has spent billions hiring AI talent as it works to keep pace with rivals including OpenAI and Google. In April 2026, Meta launched a new AI model called Muse Spark, which it said would be integrated across its apps and services — Threads being among the first visible deployments.
Source: The Verge