Amazon has launched Amazon Bazaar, a standalone shopping app focused on affordability in Asia, Africa, and Latin America. The app offers a wide range of products priced mostly under $10, with some as low as $2. Available on Android and iOS, Amazon Bazaar is currently accessible in various markets including Hong Kong, Peru, Nigeria, and more, with plans for further expansion.
The launch of Amazon Bazaar comes as a strategic move to compete with popular low-cost Chinese shopping apps like Shein and Temu. By providing hundreds of thousands of budget-friendly items in categories like fashion and home goods, Amazon aims to cater to users seeking economical shopping options.
While Amazon Haul, a similar offering, remains available in markets like the U.S. and UK, Bazaar targets price-sensitive consumers who prefer affordable shopping experiences. The app integrates familiar Amazon features, such as customer reviews and star ratings, to enhance the user experience.
Source: TechCrunch