Adobe Unveils AI Foundry to Customize Firefly Models for Enterprise Clients

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Adobe has introduced a new model customization service called Adobe AI Foundry to cater to enterprise teams, as reported by VentureBeat. This service aims to create tailored versions of its flagship AI model, Firefly, for businesses. The Adobe AI Foundry service involves rearchitecting and retraining Firefly models specific to each client, offering a more sophisticated approach compared to traditional custom models.

Unlike custom models that focus on a single concept, Foundry models comprehend multiple concepts and are multimodal, enabling a broader range of applications beyond image processing. By understanding a company’s brand tone, image style, products, and services, the models generate content aligned with the client’s requirements.

Adobe’s Vice President of GenAI New Business Ventures, Hannah Elsakr, explained that the AI Foundry service involves deep tuning, going beyond simple fine-tuning to extensively modify base models. This process includes incorporating enterprise intellectual property into the models while keeping it separate and owned by the client.

The AI Foundry service will be delivered through Adobe’s API solution, Firefly Services, and involves collaboration with enterprise customers to enhance model training and customization. Early adopters of this service include Home Depot and Walt Disney Imagineering, showcasing the appeal of advanced AI model customization in diverse industries.

Source: VentureBeat