Google and OpenAI are intensifying the competition in AI-powered shopping assistance. Google’s Gemini AI assistant, in collaboration with Gap Inc, now enables users to purchase clothing seamlessly from Gap, Old Navy, Banana Republic, and Athleta within the chatbot interface. The integration of Google’s Universal Commerce Protocol streamlines the purchasing process through Gemini, with transactions completed using Google Pay and shipping handled by Gap.
Meanwhile, OpenAI has revamped the shopping experience in ChatGPT, offering an updated interface for users. Despite the growing trend of AI-driven shopping, OpenAI is shifting focus from in-app checkouts to partnering with retailers to create custom apps within ChatGPT. This move follows reports of underwhelming sales with the built-in checkout feature, prompting a strategic pivot towards enhancing product visibility and comparison tools within the chatbot.
As AI technologies evolve to enhance the shopping journey, the effectiveness of AI-driven purchasing remains a topic of discussion among retailers and consumers. Retailers are exploring innovative ways to engage customers and optimize product discovery beyond traditional search methods.
Source: The Verge