AI video startup Higgsfield, founded by former Snap executive Alex Mashrabov, has reached a $1.3 billion valuation after securing an additional $80 million in funding, expanding its Series A round to $130 million. The company’s tool enables users to create and edit AI-generated videos, catering to consumers, creators, and social media teams.
With significant user adoption, Higgsfield boasts over 15 million users and has achieved a remarkable $200 million annual revenue run rate. This growth places the company in a competitive position against industry players like Lovable, Cursor, OpenAI, Slack, and Zoom.
Transitioning from casual content creation to a professional business tool, Higgsfield now targets professional social media marketers as its primary users. Despite some controversy around certain content, the platform remains popular for fashion and Hollywood-style storytelling projects.
Source: TechCrunch