Alta, a fashion tech startup inspired by the movie ‘Clueless,’ has partnered with the renowned New York City brand Public School to integrate cutting-edge styling tools into brand websites. Founded by Jenny Wang, Alta recently secured $11 million in funding to develop a platform where users can create digital closets and virtually try on outfits using personalized avatars.
The platform leverages AI advancements to offer users a unique and interactive styling experience. Alta has already generated over 100 million outfits since its launch in 2023 and received recognition from Time and Vogue as one of the top innovations in the industry.
The collaboration with Public School marks the beginning of Alta’s initiative to integrate its technology with brand websites, allowing customers to virtually try on designer clothing with Alta Avatars. With partnerships with industry giants like Poshmark and the Council of Fashion Designers of America, Alta is set to redefine the intersection of fashion and technology.
As Alta continues to enhance online styling experiences, tech enthusiasts can anticipate further advancements in AI-driven fashion technology and improved user experiences across digital platforms.
Source: TechCrunch