Amazon has introduced new one-hour and three-hour delivery options for customers in multiple U.S. cities, intensifying its competition with rapid delivery services like Instacart, DoorDash, and Uber Eats. Over 90,000 items can now be accessed through this expedited delivery system, with a clear label denoting the delivery timeframe on the Amazon app. Amazon Prime members will be charged $9.99 for one-hour deliveries and $4.99 for three-hour deliveries, while non-Prime users will pay $19.99 and $14.99 respectively.
The one-hour delivery service is initially available in numerous U.S. cities, including segments of major metropolitan areas like Los Angeles, Chicago, and Washington, D.C., as well as locations such as Des Moines, Boise, and American Fork. The three-hour option extends its coverage to over 2,000 U.S. cities and towns. Amazon has also introduced a dedicated section on its platform to showcase products eligible for these accelerated delivery choices.
Udit Madan, senior vice president of Worldwide Operations at Amazon, highlighted the company’s aim to provide time-saving solutions for customers while enhancing value for Prime members. Amazon is leveraging its existing same-day fulfillment centers to support these new delivery services.
Source: TechCrunch