Internal documentation from Instagram has revealed a focus on tracking user engagement metrics, particularly daily app usage, which grew from 40 to 46 minutes per day between 2023 and 2026. These details emerged during CEO Mark Zuckerberg’s recent testimony in a state court case regarding the platform’s impact on youth mental health.
The lawsuit, K.G.M. v. Platforms et al., questions social media companies’ accountability for potential mental health issues arising from platform usage. While Snap and TikTok settled, Meta, the parent company of Instagram, faces scrutiny over its internal goals to increase user time on the app, despite the presence of underage users.
Plaintiffs are aiming to demonstrate that Meta knowingly targeted minors for increased engagement, contrasting with public statements about age restrictions. The case highlights discrepancies between internal knowledge and public disclosures, such as the existence of millions of under-13 users on the platform in 2015 despite official age policies.
Meta’s stance emphasizes individual responsibility and challenges the notion that Instagram substantially contributed to mental health struggles. With the case ongoing, the jury must weigh the evidence presented regarding the platform’s role in the plaintiff’s experiences.
Source: TechCrunch