Autodesk, a prominent developer of 3D design software, has filed a lawsuit against Google over alleged trademark infringement related to Google’s AI video generator named ‘Flow.’ The lawsuit, recently filed in a California court, claims that Google’s use of the ‘Flow’ name could lead to customer confusion with Autodesk’s own AI filmmaking tools branded as ‘Flow.’
Autodesk unveiled its Flow platform in 2022, offering cloud-based solutions for filmmakers and creators, including AI-driven features like Flow Studio, which converts live-action footage into 3D scenes. The legal dispute arose after Google launched its Flow app in 2025, prompting Autodesk to request Google to differentiate its product by naming it ‘Google Flow.’ However, Autodesk alleges that Google proceeded to file a trademark application in Tonga before pursuing a standalone ‘Flow’ trademark in the US, potentially causing misconceptions between the two companies’ offerings.
Autodesk is seeking legal recourse to prevent Google from using the ‘Flow’ trademark and is demanding unspecified damages for the purported infringement. Google has yet to provide a public response to the accusations raised by Autodesk.
Source: The Verge