Canva has unveiled a significant update to its Affinity image-editing and publishing apps, transitioning to a freemium model post-acquisition. The newly launched ‘Affinity by Canva’ combines the Photo, Designer, and Publisher apps into a single software offering. Users can access the core features for free with a Canva account, but advanced generative AI capabilities are now part of Canva’s paid subscription plans.
This move caters to both existing Affinity users and those aligned with the anti-AI stance of the platform. While the core functionalities remain free, the subscription unlocks AI features for a yearly fee of $120 for individuals. The update, labeled internally as version 3, supports various operating systems, including x86 and Arm Windows versions, Apple Silicon, Intel Macs, and forthcoming iPad compatibility.
The strategic shift aims to balance user preferences, offering a blend of free and premium features. However, some users may express concerns over the shift from perpetual licensing to a subscription-based model and the potential future distinctions between free and paid functionalities.
Source: Ars Technica