Netflix has announced plans to introduce a new mobile user interface later this year, aiming to optimize its business growth trajectory for the next decade, as per statements made by co-CEO Greg Peters during an earnings call. This development follows the significant TV interface overhaul from last year, which prominently featured a new banner recommending content on the home screen.
The previous TV redesign, as explained by former chief product officer Eunice Kim, was crafted to provide a versatile platform for current and future needs. Peters emphasized that the upcoming mobile UI will serve as a cornerstone for future enhancements, enabling ongoing iterations, testing, and improvements to Netflix’s offerings.
During discussions about vertical video content, Peters mentioned that Netflix has been testing a vertical video feed within its mobile app, showcasing snippets from various shows and movies. Additionally, he hinted at the potential inclusion of clips from video podcasts in this feed, underscoring their growing significance for the streaming giant.
Source: The Verge