Cloaked, a consumer-focused privacy company founded by brothers Arjun and Abhijay Bhatnagar in 2020, has secured $375 million in Series B funding and growth financing to expand its range of security and privacy solutions. Unlike traditional security tools that offer singular modalities like password protection or VPNs, Cloaked provides a comprehensive suite of services including identity management, data removal, identity theft insurance, VPN, and dark web monitoring.
The company’s recent funding will facilitate the expansion of its consumer offerings and foray into the enterprise sector. With an emphasis on safeguarding individuals from evolving AI-driven threats, Cloaked is set to introduce AI-powered screening protection for text messages, email, and browsing. Additionally, the startup is testing an AI agent capable of executing actions like changing compromised passwords without compromising sensitive data to the cloud.
CEO Arjun Bhatnagar highlighted the importance of addressing personal safety, family security, and financial fraud in the age of AI proliferation. Cloaked’s growth trajectory is evident, with a reported 10x increase in customers last year, amassing over 350,000 paying users.
Source: TechCrunch