Disney has announced plans to introduce short-form video content on Disney+ in the U.S. this year, following the popularity of platforms like TikTok and Instagram Reels. The announcement was made during Disney’s Tech + Data Showcase event at CES 2026. This move aims to enhance daily engagement on the platform, offering a more personalized and dynamic experience to users.
The content on Disney+ will include a variety of short-form videos, ranging from original content to repurposed social clips and snippets from TV shows or movies. Erin Teague, EVP of Product Management for Disney Entertainment and ESPN, highlighted the focus on integrating vertical video seamlessly into the user experience, aligning with modern viewing habits.
This strategic shift towards short-form videos on Disney+ caters to a younger audience segment that prefers quick, easily consumable content on mobile devices. By adapting to evolving consumption patterns, Disney aims to stay relevant and attract users who gravitate towards shorter video formats.
Source: TechCrunch