ElevenLabs, an AI audio startup, has launched the Iconic Voice Marketplace, enabling companies to license AI-replicated voices of famous personalities for their content and ads. This marketplace addresses ethical concerns by prioritizing consent and fair compensation for voice usage.
The platform acts as an intermediary, facilitating licensing agreements between brands and voice rights holders. By offering a curated list of verified iconic talent and intellectual property owners, ElevenLabs ensures voices are replicated with transparency and permission.
Utilizing cloning and synthetic replication technologies, the marketplace features voices ranging from historical figures like Mark Twain to contemporary celebrities like Michael Caine. Caine noted the platform’s potential to amplify voices and empower new storytellers.
Companies can now enhance their content with recognizable and iconic tones, expanding storytelling possibilities in advertisements and media, with voices of individuals such as Liza Minelli, John Wayne, and Maya Angelou available.
Source: The Verge