Emm, a UK-based startup, has secured a $9 million seed round led by Lunar Ventures to develop and launch one of the world’s first ‘smart’ menstrual cups. The company, founded by Jenny Button, aims to bring advanced sensor technology embedded in medical-grade silicone to provide users with valuable insights into their reproductive and menstrual health.
Button identified a gap in the market for a wearable device that could track and analyze menstrual health data, similar to the data provided by fitness trackers like Oura ring and Whoop band. After years of development and testing, Emm’s innovative product is poised to offer users a new way to monitor and understand their menstrual cycles.
The smart menstrual cup is designed not only for collecting period blood but also for gathering data to help users identify patterns in their cycles. This data could potentially aid in the research, diagnosis, and treatment of menstrual and reproductive health conditions, including complex issues like endometriosis.
Emm’s approach highlights the growing intersection of technology and healthcare, particularly in the femtech sector, where innovative solutions are addressing long-standing gaps in women’s health monitoring and treatment.
Source: TechCrunch