ESPN Bet is making way for a new era of sports betting technology as it winds down to integrate with DraftKings. The decision, announced by ESPN, entails the closure of the standalone betting app in December, marking the end of the collaboration with Penn Entertainment, the company behind ESPN Bet. Instead, ESPN will incorporate DraftKings’ betting features, including sportsbook, daily fantasy, and Pick6, into its platforms. The initial launch on December 1st will be followed by a complete integration expected in 2026.
Following the shutdown of ESPN Bet, Penn Entertainment will relaunch its sports betting app under the name theScoreBet. ESPN’s chairman, Jimmy Pitaro, highlighted the strategic move, stating, ‘Working with DraftKings, a leader in the space, will enhance our ability to cater to passionate sports fans, bolster our ESPN direct-to-consumer business, and provide an enriched betting experience within our products.’
Source: The Verge