Figma, known for its browser-based design platform, is increasing its presence in India with the opening of a new office in Bengaluru. The move aims to strengthen connections with the extensive Indian developer community and expand its user base beyond designers.
Founded in 2012, Figma gained popularity by offering a web-based design tool, challenging traditional desktop software. Initially catering to designers, the company now targets developers to enhance collaboration and streamline workflows. With approximately 33% of its global users being developers, Figma is introducing features to bridge design and engineering tasks.
India, home to a vast pool of developers, presents a strategic market for Figma’s growth. Despite its success with designers, the platform faces a perception hurdle among Indian developers, who predominantly view it as a design-specific tool rather than a comprehensive product development platform.
Figma’s VP of Engineering, Abhishek Mathur, expressed the company’s ambition to engage more developers in India, emphasizing the goal of enabling developers to go beyond coding. By establishing a local presence in Bengaluru, Figma aims to integrate with the vibrant Indian tech community and contribute to shaping a new narrative around its platform.
Through its expansion strategy, Figma joins other tech companies in recognizing India’s significance in the global developer landscape. The new office in Bengaluru adds to Figma’s international network, complementing its existing presence in major cities worldwide.
Source: TechCrunch