Ford has announced a strategic shift in its electric vehicle lineup, moving away from an all-electric version of the F-150 Lightning to focus more on hybrid and extended-range electric models. This decision comes in response to evolving market conditions affected by changing government policies and fluctuating consumer interest, as reported by WIRED.
Originally planning for electric vehicles to represent a significant portion of its global sales by 2030, Ford has now adjusted its strategy to prioritize a wider array of electrified models. The company aims for hybrids, extended-range electrics, and battery-electric vehicles to constitute 50% of its sales by the end of the decade, with hybrid versions of almost every vehicle in its lineup planned.
The shift includes scrapping the all-electric F-150 truck in favor of an extended-range electric version, combining electric motor power with a smaller gasoline engine for extended towing capacity and a range exceeding 700 miles. Ford will proceed with a midsize electric pickup truck targeting a $30,000 starting price in 2027, part of its upcoming affordable electric vehicle lineup.
Moreover, Ford’s surplus battery-making capacity will be repurposed into a new venture focusing on battery energy storage, particularly producing cost-effective and durable lithium iron phosphate batteries. This strategic move underscores Ford’s adaptability to market dynamics and commitment to sustainable mobility solutions.
Source: WIRED
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