Ford has announced a significant shift in its electric vehicle (EV) strategy, discontinuing the all-electric F-150 Lightning in favor of an ‘extended range electric vehicle’ version that incorporates a gas generator for increased driving range. This decision is part of a broader restructuring of Ford’s EV plans, which includes abandoning the development of a next-generation all-electric truck codenamed ‘T3’.
The move to introduce a hybrid model of the F-150 Lightning reflects Ford’s focus on addressing consumer demand for extended range options while also considering profitability concerns in the EV segment. By opting for an extended range electric vehicle variant, Ford aims to offer over 700 miles of driving range, providing a practical solution for customers seeking increased mileage without compromising on efficiency.
Furthermore, Ford’s decision to reallocate resources from large electric vehicles to more lucrative ventures such as truck and van hybrids, affordable EVs, and energy storage reflects a strategic pivot towards sustainable growth and profitability in the evolving automotive landscape.
Despite discontinuing certain electric vehicle projects, Ford remains committed to introducing a mid-sized all-electric pickup truck in 2027, leveraging innovative technology developed by former Tesla executives to drive future electrification efforts within the company.
Source: TechCrunch
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