Google is expanding its AI-driven online shopping capabilities with the introduction of conversational shopping and sponsored content within its AI Mode search. This move marks Google’s effort to monetize its AI-powered search features.
Announced at Google I/O, the company’s extensive ‘Shopping Graph’ and retailer data empower its AI to offer tailored shopping suggestions. Users in the US will soon be able to engage AI Mode for complex shopping inquiries, receiving product recommendations, guides, and curated content to aid their decision-making.
Notably, sponsored shopping content will be integrated into the AI Mode experience, similar to traditional search results. Additionally, the Gemini app will incorporate shopping features, although initially without sponsored content.
Google also introduces ‘agentic checkout,’ allowing users to set price thresholds for products and receive alerts when prices drop. With an AI-enhanced feature, users can authorize automatic purchases through Google Pay at select retailers like Chewy, Wayfair, and Shopify merchants.
Source: Ars Technica