GoPro, the action camera manufacturer, has announced plans to reduce its workforce by nearly a quarter as part of a strategy to enhance profitability amid market challenges. The company will eliminate approximately 145 positions, equating to about 23% of its total workforce of 631 employees. The restructuring is expected to cost up to $15 million in severance payments and healthcare benefits. GoPro anticipates executing these layoffs throughout the second quarter of 2026, with a majority of the workforce reduction expected to conclude by year-end. This initiative follows previous rounds of layoffs conducted by the company in 2024.
Despite initial projections to achieve profitability by the conclusion of the 2025 fiscal year, GoPro incurred a loss at year-end. The company’s action cameras and 360 cameras have faced heightened competition from industry rivals such as DJI and Insta360. In response, GoPro has pledged to introduce new cameras, powered by a cutting-edge GP3 processor, at the upcoming NAB tradeshow. These latest camera models are intended to cater to professional users more than ever before.
Source: The Verge