iRobot, the company behind the popular Roomba robotic vacuums, is taking steps to protect US consumer data following its acquisition by China-based Picea Robotics. The company is establishing a new US-based subsidiary called iRobot Safe, dedicated to safeguarding consumer data within the United States.
This move mirrors the recent TikTok deal, emphasizing iRobot’s commitment to data security. By creating iRobot Safe, the company aims to maintain a clear separation between its non-US ownership and the handling of US and global consumer data. The subsidiary will have its own US-based leadership, including a board, CEO, and data security officer, ensuring data protection measures align with US standards.
Despite the ownership change, iRobot remains headquartered in Bedford, Massachusetts. The acquisition by Picea Robotics follows a period of financial restructuring, including a bankruptcy filing and an unsuccessful acquisition attempt by Amazon in 2024.
Source: The Verge