The Italian competition authority, Autorita Garante della Concorrenza E Del Mercato (AGCM), has launched two investigations into Microsoft’s Activision Blizzard over allegations of using ‘misleading and aggressive’ sales tactics in its popular smartphone games, Diablo Immortal and Call of Duty Mobile.
The AGCM is examining the use of design elements that encourage prolonged gameplay and in-game purchases, particularly targeting children. The authority expressed concerns that these practices, along with complex virtual currency systems and bundled in-game currency sales, may lead consumers, including minors, to overspend without a clear understanding of the costs involved.
While both games are free-to-play, they offer various in-game purchases, including items for progression and crafting that can cost up to $200. The investigations also extend to parental control features, as default settings allow minors to make purchases, play extensively, and interact with others in-game. Privacy issues regarding consent options during sign-up are also under scrutiny.
Free-to-play games have historically relied on in-game transactions for revenue, a model that has now raised regulatory concerns in Italy. The outcomes of these investigations could impact how game developers design and monetize their products to ensure transparency and consumer protection.
Source: TechCrunch