Krafton, the developer behind the popular PUBG franchise, recently shared insights into its strategic direction during a town hall meeting. The company is emphasizing a disciplined approach to building long-term Franchise IPs while bolstering its core gaming business.
With 26 games currently in development, Krafton aims to prioritize the growth of new titles poised to become Franchise IPs, alongside expanding the popular PUBG franchise. The company has enhanced its creative leadership and game development frameworks to support this initiative.
The development pipeline comprises 12 upcoming games, including titles like Subnautica 2 and Palworld Mobile, set for release within the next two years. Krafton remains committed to fostering user-generated content within PUBG, enabling players to create and share their own content within the game’s ecosystem.
Moreover, Krafton’s forward-looking strategy includes an ‘AI First’ approach, exploring potential applications of its game technology in areas such as physical AI and robotics as part of long-term exploratory endeavors.
This concerted effort underscores Krafton’s commitment to innovation and long-term growth in the gaming industry, positioning the company for continued success and expansion in the evolving gaming landscape.
Source: The Verge