Lego, the renowned toy company, introduced its innovative Smart Play platform at CES in Las Vegas, offering a new approach to interactive, tech-powered play without the need for screens. The centerpiece of this platform is the Lego Smart Play Brick, a sensor-packed component that connects to Smart Minifigures and Smart Tags, enabling real-time interactions and immersive experiences.
The upcoming Lego Star Wars Smart Play sets, including Luke’s Red Five X-Wing, Darth Vader’s TIE Fighter, and Throne Room Duel, will feature synchronized sound and light effects controlled by the central Smart Brick. This allows kids and enthusiasts to recreate iconic Star Wars scenes with added depth and engagement.
By blending physical and digital worlds, Lego’s Smart Play platform expands the possibilities of traditional Lego play, setting a new standard for interactive toy innovation in the industry. The Smart Play Brick opens doors to endless creative opportunities, sparking imagination and exploration in a screen-free environment.
Source: WIRED