MoEngage, a customer engagement platform serving consumer brands in 75 countries, has announced a $100 million Series F funding round led by its existing investor, Goldman Sachs Alternatives. The round aims to accelerate MoEngage’s global growth and enhance AI integration into its platform.
The funding round includes a split of 60% primary and 40% secondary shares, with additional investment from Indian venture firm A91 Partners. This brings MoEngage’s total funding to $250 million. The company’s expansion comes as brands increasingly turn to digital channels to engage with customers, driving demand for personalized marketing solutions.
MoEngage’s Merlin AI suite enables marketing and product teams to launch campaigns efficiently and enhance targeting accuracy through automation, helping B2C brands optimize customer engagement using their existing first-party data. While the company initially focused on India and Southeast Asia, it has expanded to North America, Europe, the Middle East, and other regions in recent years, with North America now contributing over 30% of its revenue.
Goldman Sachs’ continued support will play a key role in strengthening MoEngage’s global presence, following the investment bank’s participation in the startup’s previous funding rounds. This backing underscores the growing importance of AI-driven customer engagement solutions in today’s competitive digital landscape.
Source: TechCrunch