Netflix has acquired InterPositive, an AI company co-founded by Ben Affleck, in a deal potentially valued at $600 million, according to Bloomberg. The acquisition aligns with Netflix’s strategy of incorporating AI into content creation, as seen in its use of generative AI in productions like the Argentinian series ‘The Eternaut.’
InterPositive’s tools focus on enhancing filmmakers’ efficiency in post-production tasks such as addressing continuity issues and scene improvements. This acquisition reflects a broader industry trend towards AI integration, with competitors like Amazon and Disney also exploring AI applications in film and television projects.
However, concerns have been raised within the film industry regarding potential job displacement and fair compensation for creators contributing to AI training data.
Source: TechCrunch