Netflix is making strides in its gaming strategy by acquiring avatar company Ready Player Me. This move aims to introduce avatars to its gaming experience, allowing players to maintain their identities and fandom across different games using Ready Player Me’s ‘cross-game avatar tech.’
According to Ready Player Me CEO Timmu Tõke, the transition will empower players to carry their virtual personas seamlessly between gaming environments. While Netflix has not provided a timeline for the avatar launch or specified the initial games to feature this integration, the acquisition marks a significant step in enhancing user engagement and personalization within its gaming ecosystem.
The acquisition involves Ready Player Me’s team of approximately 20 members joining Netflix, with the company’s avatar services ceasing on January 31st, 2026. By leveraging Ready Player Me’s expertise and technology, Netflix aims to scale its avatar capabilities globally and bring a new dimension to its gaming offerings.
Source: The Verge
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