Netflix is further expanding its presence in the gaming industry by acquiring Ready Player Me, an avatar-creation platform based in Estonia. This move aligns with Netflix’s strategy to enhance the gaming experience on TV screens for its subscribers. The acquisition of Ready Player Me will enable Netflix users to create personalized avatars that can seamlessly integrate across various gaming titles, providing a consistent gaming identity.
Ready Player Me had previously secured $72 million in venture funding from notable investors like a16z, Endeavor, and others, indicating confidence in its technology and potential. Following the acquisition, Ready Player Me’s team, including its founders Rainer Selvet, Haver Järveoja, Kaspar Tiri, and Timmu Tõke, will join Netflix to leverage their expertise in avatar creation.
Netflix’s foray into gaming began with offering mobile games to subscribers, and this recent acquisition signifies a shift towards improving the gaming experience across different platforms. The integration of Ready Player Me’s avatar technology aligns with Netflix’s vision to provide a more immersive and interconnected gaming environment for its audience.
Source: TechCrunch
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