Following the release of AI-generated videos on the Sora platform, concerns have been raised by actors and industry professionals regarding the unauthorized use of their likenesses. In a recent joint statement, actor Bryan Cranston, OpenAI, and SAG-AFTRA acknowledged the issue and discussed steps to address it.
The statement highlighted OpenAI’s commitment to enhancing safeguards around the replication of individuals who have not consented to be simulated. While specific details on the platform’s modifications were not disclosed, the company expressed regret over the unintended creations and pledged to promptly address policy breaches.
Cranston expressed gratitude towards OpenAI for addressing the issue, emphasizing the importance of protecting artists from unauthorized replication. SAG-AFTRA president Sean Astin underscored the need for legal safeguards to prevent widespread misuse of replication technology, referencing the proposed NO FAKES Act.
OpenAI’s initial opt-out approach faced criticism, triggering a policy reversal to ensure better protection for copyright holders. The platform’s stance on respecting individuals’ rights to control their digital representations reflects a growing concern in the industry over deepfake technologies.
Source: The Verge