Eric Migicovsky, the former CEO of Pebble, is charting a new course with his latest endeavor, Core Devices. Unlike traditional startups, Core Devices is prioritizing sustainability by maintaining a small team, avoiding pre-manufactured inventory, and eschewing external funding.
During the Consumer Electronics Show in Las Vegas, Migicovsky emphasized that Core Devices is distinctly ‘not a startup.’ He highlighted the importance of sustainability, profitability, and longevity in the company’s structure.
Migicovsky acknowledged the value of startups in driving innovation but noted that Core Devices is not pursuing a fundamentally new concept with its smartwatch reboot; instead, it aims to reintroduce a familiar idea to the market.
Reflecting on lessons learned from his Pebble days, Migicovsky revealed that the previous company’s struggles, including inventory mismanagement, informed Core Devices’ strategy.
This strategic shift comes after Pebble was acquired by Fitbit in 2016 and subsequently by Google. Migicovsky’s decision to distance Core Devices from the startup label underscores his commitment to a more sustainable and deliberate approach to product development.
Source: TechCrunch