Perplexity, an AI search startup, has secured a multi-year licensing agreement with Getty Images. This partnership allows Perplexity to utilize Getty’s extensive image library within its AI-driven search and discovery tools.
According to a TechCrunch report, the collaboration between Perplexity and Getty has been ongoing for over a year. While Getty was initially involved in Perplexity’s Publishers’ Program, this new deal paves the way for deeper integration between the two companies.
The specifics of the agreement remain undisclosed, but it is noted that the arrangement differs from a traditional lump-sum licensing model due to Perplexity’s reliance on external foundational models for its operations.
By partnering with Getty, Perplexity aims to validate and enhance its image usage practices, particularly concerning Getty’s stock photos. This move follows previous allegations of plagiarism against Perplexity, including instances where Getty images were allegedly used without proper authorization.
Furthermore, recent legal challenges, such as the lawsuit from Reddit accusing Perplexity of unauthorized data scraping, highlight the importance of formal content agreements in the tech industry. Perplexity’s collaboration with Getty not only improves image display quality but also ensures proper attribution by linking back to the original sources.
Source: TechCrunch