Picsart, the AI-powered design platform, is introducing an AI agent marketplace to assist creators with various tasks. This new feature enables creators to access AI-powered tools for resizing social content, editing product photos, and more. Picsart plans to expand its agent offerings weekly, starting with four initial agents.
With a user base of over 130 million, predominantly Gen Z, Picsart is competing with platforms like Canva, catering to social media managers and content creators. The introduction of the AI agent marketplace aligns with the growing demand for AI-powered tools in the creator industry.
Picsart’s CEO, Hovhannes Avoyan, emphasized the shift from creators being operators to decision-makers with the new AI agents. The agents, including Flair, Resize Pro, Remix, and Swap, bring unique capabilities to assist creators in their workflows.
Flair, the most advanced agent, offers insights for online store owners by analyzing market trends and recommending improvements. Resize Pro simplifies resizing images and videos for different platforms, ensuring intentional compositions through AI-generated adjustments.
This move by Picsart reflects the increasing integration of AI in creative workflows, empowering creators with efficient tools for content creation and management.
Source: TechCrunch