Prediction markets like Polymarket and Kalshi are collaborating with mainstream news outlets and cultural platforms to integrate their data into journalistic narratives. Recent examples include Polymarket odds featured during the Golden Globes broadcast, the AP licensing election data to Kalshi, and a partnership between Polymarket and Substack to incorporate prediction market data into newsletters.
Some prediction market exchanges are now seeking partnerships with individual journalists. For instance, an independent entertainment journalist was approached with an offer to produce two stories a week based on prediction market data, with compensation ranging from the ‘mid to upper hundreds of dollars’ per post and additional incentives based on performance metrics.
This trend highlights the evolving landscape of media partnerships and the increasing intersection between prediction markets and journalistic practices. As prediction markets seek to expand their reach and credibility, collaborations with journalists offer new avenues for disseminating market insights and engaging audiences.
Source: The Verge