Roku announced its fourth-quarter earnings for 2025, reporting a net income of $80.5 million. The company plans to launch new streaming bundles, extend its $3 subscription service, Howdy, to more platforms, and collaborate with additional premium streaming services after the success with HBO Max.
The move to introduce streaming bundles in 2026 aims to attract viewers seeking cost-effective options amid escalating subscription costs across various platforms. Roku’s focus on appealing to budget-conscious consumers follows the positive response to HBO Max, indicating a potential growth trajectory through further partnerships with top-tier streaming services.
Roku’s ad-free subscription service, Howdy, which debuted last year, is set to broaden its reach beyond the Roku platform. CEO Anthony Wood expressed the goal of wide distribution, stating, “We want to distribute it everywhere,” during CES.
In 2025, Roku users streamed 145.6 billion hours of video, registering a 15% year-over-year increase. The company is nearing 100 million streaming households but has opted to report this metric less frequently.
Financially, Roku marked a significant quarter with $1.4 billion in total revenue and a net income rebound from a previous year’s loss. Looking ahead, Roku is positive about its projections, anticipating $5.5 billion in total net revenue and $2.4 billion in gross profit.
Source: TechCrunch