In an effort to address the fashion industry’s waste and carbon pollution issues, the startup Rubi has developed an enzymatic process that converts carbon dioxide into cellulose, a key component for producing textiles like lyocell and viscose. This technology offers a sustainable solution by utilizing captured CO2 to create materials without relying on fossil fuels.
Rubi’s approach involves extracting the building blocks of textiles from CO2 outside the cell, as explained by co-founder and CEO Neeka Mashouf to TechCrunch. By using enzymes instead of traditional methods like engineered bacteria or chemical catalysts, Rubi aims to transform the textile supply chain, reducing the industry’s reliance on tree-derived cellulose from sources like plantations and rainforests.
The startup’s recent fundraising success, securing $7.5 million for scaling up its cellulosic production system, indicates growing interest and support from investors and industry players. Partnerships with major brands like H&M, Patagonia, and Walmart highlight the potential impact of Rubi’s technology on how textiles are sourced and manufactured.
Rubi’s vision represents a shift towards a more sustainable and environmentally conscious approach to fashion production. By repurposing CO2 into cellulose, the startup is paving the way for a greener future in the fashion industry.
Source: TechCrunch