Snapchat, known for its emphasis on private conversations, is now expanding into public discussions with the introduction of ‘Topic Chats.’ This new feature allows users to engage in conversations about current events and various communities, such as Formula 1 and the reality TV show ‘Below Deck.’
Unlike traditional public forums, Snapchat ensures that user profiles remain private to non-friends, preventing unsolicited friend requests or direct messages. While users’ display names will be visible during Topic Chats, tapping through to their profiles will not be allowed, as disclosed by Snapchat to TechCrunch.
To maintain a safe environment, Snapchat will employ language model technology and other measures for moderating Topic Chats, enforcing adherence to Community Guidelines and enabling users to report inappropriate content. Violators may face consequences, including warnings and account blocks.
Moreover, users will have visibility into the Topic Chats joined by their friends, facilitating the discovery of shared interests. Topic Chats will also feature related Spotlight videos, akin to TikTok’s short-form content, to enhance engagement.
Previously, public conversations on Snapchat were limited to Spotlight comments. The inspiration for Topic Chats stemmed from the platform’s observation of user interactions in public comments, prompting the development of a new avenue for communal discussions.
Source: TechCrunch