Spotify has revised its eligibility requirements for podcasters seeking to monetize their video content on the platform. The company has reduced the minimum episode count to three, lowered the minimum consumption hours to 2,000, and decreased the engaged audience member threshold to 1,000 within the last 30 days.
Previously, creators had to meet more stringent criteria, including publishing 12 episodes, achieving 10,000 consumption hours in the prior 30 days, and having at least 2,000 people stream their content in the last month to qualify for the partner program.
The monetization program compensates podcasters based on the number of premium users who watch their videos on Spotify, in addition to a portion of ad revenue generated from free tier users. Spotify is also rolling out new sponsorship tools that will enable creators to manage, schedule, and track sponsorship spots featured in video ads read by hosts. These tools will be integrated into the Spotify for Creators app and Megaphone, the company’s podcast hosting and monetization suite, in April.
As part of its video strategy to compete with platforms like YouTube, Spotify is introducing a new API that allows creators to publish and monetize video podcasts using their existing platforms on Spotify. Several podcast hosting services, including Acast, Audioboom, Libsyn, Omny, and Podigee, have already adopted this API.
Since launching the partner program, Spotify has witnessed a nearly twofold increase in video podcast consumption on the app, with the average Spotify podcast user now streaming twice as many video shows per month compared to pre-program launch figures.
Source: TechCrunch