Substack, the platform known for its newsletters, has introduced a new TV app designed for Apple TV and Google TV. This move signifies Substack’s growing focus on video and livestreaming as it aims to compete with major platforms like YouTube and Patreon.
The newly launched beta app allows subscribers to view video posts and livestreams on their TV screens, showcasing content from authors on the platform. Key features include a TikTok-style ‘For You’ row highlighting creator videos and recommended content.
Both free and paid Substack subscribers can now access the TV app, with content availability based on their subscription tier. The platform plans to introduce paid content previews for non-paying subscribers in the future. Additionally, Substack intends to incorporate audio posts, read-alouds, improved search functionalities, in-app subscription upgrades, and dedicated sections for each publication.
Substack’s venture into video began with the introduction of video posts in 2022, followed by opportunities for creators to monetize videos. Live streaming capabilities were made available to all publishers, along with the integration of short-form video content akin to TikTok in the app in March 2025.
Source: TechCrunch