Warner Bros. Discovery plans to expand its efforts to curb password sharing for HBO Max globally, starting in 2026. The announcement came during an earnings call, where JB Perrette, the streaming head, shared details about the initiative’s global expansion, as reported by The Verge.
The company has already intensified its crackdown on password sharing in the US, with prompts encouraging users to opt for paid sharing. Now, Warner Bros. Discovery aims to address membership sharing on a global scale as HBO Max expands to Europe, Latin America, the UK, Ireland, and the Asia-Pacific region.
Perrette likened the enforcement of password sharing to being in the second inning, with increasing momentum. HBO Max saw a significant increase in subscribers, adding 3.5 million in the last quarter of 2025, reaching a total of 131.6 million. The company anticipates hitting 150 million subscribers by the end of the year.
Source: The Verge