Sony has officially announced that TCL will acquire a 51 percent stake in a new joint venture called Bravia Inc., with Sony retaining 49 percent. This move follows Sony’s decision to spin off its TV business earlier this year. Bravia Inc. will take over Sony’s home entertainment segment, encompassing the research, design, manufacturing, and support of various devices including Bravia TVs, flat panel displays, projectors, and home audio systems.
Headquartered in Tokyo, Bravia Inc. is set to commence operations in April 2027. The joint venture will produce TVs under both Sony and Bravia brands, utilizing TCL’s advanced display technology and global supply chain capabilities to potentially offer products at competitive prices.
Kenji Tanaka, Sony’s senior vice president, stated that the partnership’s goal is to deliver new customer value globally and drive growth in the home entertainment sector. As part of this deal, TCL will also acquire Sony EMCS (Malaysia) Sdn. Bhd., a manufacturing subsidiary, with negotiations ongoing for the purchase of another Sony manufacturing unit.
Source: The Verge