Recent data from market intelligence firm Similarweb reveals that Threads, a mobile app under Meta’s portfolio, has surpassed X in daily mobile users, indicating a significant shift in user behavior. While X still leads on the web, Threads has seen a notable increase in daily active users on iOS and Android platforms over recent months.
As of January 7, 2026, Threads boasted 141.5 million daily active users on mobile devices, outpacing X, which reported 125 million daily active users. This trend showcases Threads’ growing popularity in the mobile space.
The rise of Threads appears to be driven by various factors, such as Meta’s strategic cross-promotion across platforms like Facebook and Instagram, a focus on fostering creator communities, and a commitment to rapid feature updates. With additions like interest-based communities, enhanced filters, direct messaging capabilities, long-form content options, and even game testing, Threads has successfully engaged users on a daily basis.
While X has faced recent controversies, including issues related to the misuse of its AI technology, Threads’ success seems to be independent of these events. The app’s consistent growth underscores its appeal to a wide user base looking for a seamless mobile experience.
Source: TechCrunch