Ultrahuman, a Bengaluru-based health-tech company, is making a strategic move to regain its foothold in the U.S. market with the launch of its Ring Pro, intensifying competition with market leader Oura. The approval for Ring Pro comes after Ultrahuman faced import restrictions that cost the company millions in lost sales. The U.S. market, which accounted for 60% of global smart ring demand in 2025, remains a crucial battleground for these tech companies.
In recent years, Oura has significantly expanded its market dominance, capturing lost ground from Ultrahuman during the import restriction period. Despite Ultrahuman’s temporary setback, the company is determined to reclaim its position in the market. CEO Mohit Kumar expressed confidence in Ultrahuman’s ability to compete effectively.
With the U.S. market share dynamics shifting between Ultrahuman and Oura, the competition in the smart ring segment is set to escalate further. Ultrahuman’s focus on innovation and market expansion underscores its commitment to challenging incumbents and driving growth in the wearable health-tech space.
Source: TechCrunch