Elon Musk’s company, X, has updated its Terms of Service to reinforce its claim to the ‘Twitter’ trademark in response to a challenge from a Virginia-based startup, Operation Bluebird. The startup recently filed for a trademark on the term ‘Twitter,’ alleging that X had abandoned the brand by rebranding its social network as ‘X.’
Operation Bluebird’s move prompted X to file a countersuit, asserting its exclusive ownership of the Twitter and Tweet trademarks along with the iconic bluebird logo. The startup’s attempt to collect user sign-ups for a potential rival social network under the domain Twitter.new has raised questions about their true intentions, especially given the legal and trademark backgrounds of their team members.
X’s updated Terms of Service, effective from January 15, 2026, explicitly state that users are not permitted to use the X or Twitter name, trademarks, logos, or other brand features without the company’s written consent. This revision comes in response to the challenge posed by Operation Bluebird and aims to safeguard X’s branding assets and intellectual property.
Source: TechCrunch
Leave a Reply