YouTube is expanding its conversational AI capabilities to smart TVs, gaming consoles, and streaming devices. This move allows viewers to engage with the AI tool directly on their big screens, asking questions related to the content they are watching without interrupting their viewing experience.
The new feature, previously available on mobile and web platforms, enables users to click the ‘Ask’ button on their TV screen or use the remote’s microphone to interact with the AI. By providing real-time answers to queries about video content, such as recipe details or song background, YouTube aims to deepen user engagement and offer a seamless viewing experience.
Currently accessible to a limited group of users above 18 years old, the AI tool supports multiple languages including English, Hindi, Spanish, Portuguese, and Korean. This expansion to TVs reflects YouTube’s response to the growing trend of viewers accessing content via television sets. Recent data shows that YouTube has become a dominant player in the television audience landscape, outpacing traditional networks like Disney and Netflix.
This move aligns with similar efforts from tech giants like Amazon and Roku, who are also refining their conversational AI capabilities on TV devices. With Amazon’s Alexa+ offering personalized content recommendations and Roku enhancing its AI voice assistant for movie and show queries, the competition in the conversational AI space is intensifying across various platforms.
Source: TechCrunch