Disney’s streaming service, Disney Plus, is exploring the use of AI-generated videos to enhance its platform. In a recent earnings call, Disney CEO Bob Iger expressed interest in AI technology, envisioning its potential to empower viewers to both ‘create’ and ‘consume’ short-form AI-generated content on Disney Plus.
Iger highlighted the possibilities AI offers for improving Disney’s direct-to-consumer platforms, making them more interactive and engaging for users. While specific details on the implementation remain undisclosed, the prospect of AI-generated content raises intriguing possibilities for the streaming service.
Disney reported an increase of 1.5 million subscribers in the US and Canada during the last quarter, bringing the total to 59.3 million subscribers in North America. The company also recently adjusted its subscription prices across different plans.
Beyond AI-powered video creation tools, Iger hinted at potential expansions for Disney Plus beyond traditional TV and movie content. He suggested integrating ‘game-like features’ through a collaboration with Epic Games, echoing Netflix’s venture into gaming. Furthermore, Disney Plus might evolve into a platform for commerce, serving as an ‘engagement engine’ for users interested in Disney’s parks, hotels, and cruises.
Source: The Verge